Anatomy of a reporting project.As you know, your existing customer base is your best opportunity for increasing sales. Your customers purchasing behavior can give you insight into potential additional sales and up-selling. BigAtticHouse has the ability to help you identify these groups of behavior, qualify new customers, as well as identify which current customers would be open to other opportunities.Below are some of the steps you would need to take into account in an average Analysis project. 1. Goals for your analysis projectEach organization has different goals in their reporting needs, and we are ready to work with you to identify exactly what you need. Sales, shipping, troubleshooting,recommendation systems, performance of staff, and customer behavior are all areas that can be covered with clustering analysis - but your project should focus on one measurable area.2. Data GatheringOnce we have identified your goals, we'll work with you, your I.T. staff, and your systems to identify all the applicable sources of data for analysis. Together we will develop a plan that will reduce or eliminate the impact of our analysis on your systems.3. RegressionWe will go through a series of simulations and small imports to test the applicability of the data, working with you and your staff to adjust the format and variables you need. Many times an initial view of the output might provide you with additional insights that you would rather explore in the final result. These iterations of analysis and insight are common in data mining projects.4. AnalysisWhen all is ready, we will proceed with the actual Analysis and final output of your reports. This output might be in a human-readable report, sql data for inclusion in your own software (in the case of recommendation systems), or a combination of the two.5. Repeatable ReportingDepending on the nature of the project, you may wish to re-view and re-analyze your data at periodic intervals. Some projects may require reporting on more daily or similar short intervals. These situations are evaluated on a case by case basis. |
Vectorspace DataBase, a unique BigAtticHouse offering.
In addition to standard SQL queries, BigAtticHouse offers a unique set of tools and output for analyzing your business data. VectorSpace DataBase (VSDB) is a high-speed native C library and server platform designed from the ground up for cluster analysis of your data, and your data interaction stories.
Unlimited DimensionalityYour data, your customers, and your business have no limits. Every facet of your data is important. VSDB can analyze data without limits to the complexity of the data.Cluster AnalysisVSDB can provide direct cluster analysis of your data. The common groupings of your customers, their orders, their behavior, can then be requeried to provide potential application of a group to new or existing customers.Story AnalysisWith our new proprietary ARC-Vector technology, we can analyze similarity with customer stories, analyzing clusters of activity over time. This gives an incredible new insight into behavior, and opens up analysis of promotions and other activities that might otherwise have a delay that is difficult to detect.Event-Curve AnalysisVSDB now offers the ability to correlate events with "response curves" - VSDB can watch events and responses, like marketing efforts and conversions - and recognize patterns in the behavior. This allows you to trace back when you see recurring behavior to calculate the probability of a given even being the cause (or pointing to a point in time that represents the "center" of a series of events that lead to the result.Grid or single machine capabilityVSDB is grid ready, and can process in parallel over any number of machines. Our clustering algorythm can process work segments in a reliable, steady manner that is fault tolerant. Trip over the power cord, and you can start where you left off. |